Yahoo and Microsoft Reach Deal on Search

home title Posted by Fabian Ahmadi on Jul 29th, 2009 | 1 comment home title
Today Microsoft and Yahoo announced a 10-year partnership agreement in their search engine business. Under this new partnership, Microsoft’s Bing will power Yahoo’s search function. Bing has been greeted with much praise for the quality of its algorithm since it was launched with a huge marketing campaign earlier this year. In addition to powering Yahoo’s search engine, Microsoft will also provide...
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“What’s in a name? That which we call a rose by any other name would smell as sweet.”

home title Posted by Fabian Ahmadi on Jul 28th, 2009 | 1 comment home title
Someone recently asked me the question: “How important is the domain name of your website?” Unlike in Shakespeare’s example the simple answer to this question is that domains are “very important”! The right domain name will help you grow your law firm by making it easy to find you on the web. The wrong domain name may hurt you because even existing clients might not be able to find you easily. Although...
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How Can Your Law Firm Convert Leads into Clients?

home title Posted by Fabian Ahmadi on Jul 8th, 2009 | no comments home title
In all marketing and advertising campaigns, the conversion rate is a key performance indicator crucial to the success of your campaign. If you can increase your conversion rate, you’re improving efficiency and get a better ROI on the cost of your campaigns. Your conversion rate is determined by all aspects of your campaign, starting with your messaging to the public through ads and blogs to how...
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