Social Media Marketing and How It Fits Into Your Legal Marketing Strategy
The AdVolt team is blogging live today from Search Engine Strategies (SES) San Jose. We were invited specifically to attend the ClickZ Social Media & Video Strategies Event. The ClickZ event focuses on the importance the Social Media Marketing and the necessity to have a Social Media Strategy in place. Social Media Marketing includes viral and interactive marketing using technology platforms such as Facebook and Twitter to generate buzz about your business, cause, brand, or product. One of the major advantages of utilizing Social Media Marketing is to stay connected to how current or prospective clients/customers feel about your business. Social Media Marketing allows you to manage the reputation of your brand by engaging, listening, and responding to your audience in real time.
During the ClickZ Social Media & Video Strategies Event, some of the subjects being discussed range from how to build the right Social Media Strategy, to which tools to use, to measuring the success of Social Media campaigns. One great recommendation presented by Nate Elliot of Forrester Research is to start by brainstorming through a four step process called POST:
P.O.S.T.
1. People: Who are your clients?
2. Objective: What’s objective in your legal marketing strategy can be supported by a social media campaign.
3. Strategy: How are you going to approach social media, how are you engaging your customers or potential customers. How are you going to change your relationship with your customers.
4. Technology: Which technologies are suiting your People, Objectives and Strategy? Twitter, Facebook, YouTube, …?
Legal Marketing is especially well suited to be conducted through Social Media channels due to the nature of the market for legal services. If your practice does not have a Social Media Strategy, now is the time to take action. Your Legal Marketing partners at AdVolt Legal can help you work on your P.O.S.T. approach, especially when it comes to Strategy and Technology. If your law firm would like to launch a Social Media Campaign to control your reputation on the web and to grow your practice, feel free to contact the AdVolt Legal team.
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AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
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