Yahoo! and Microsoft “Search Alliance Heralds New Opportunities”
Today, another update was sent out by the Yahoo! Search Marketing team, further promoting the Yahoo! & Microsoft Search Alliance.
The three main points in this blog article are:
- Reach more customers
- Save valuable time and effort
- Benefit from rapid innovation
1. and 2. are pretty clear: Combine the two search networks and you have a larger audience; only log into one advertising platform and set up your campaigns and ad groups saves time. But what about rapid innovation? We haven’t exactly seen a lot of innovation from Yahoo! since the introduction of Panama, which was still lacking some basic features we had gotten used to from AdWords by the time it was finally released in 2006. Microsoft has a better track record of innovation in almost every industry it is in. Considering Microsoft’s deep pockets and its ability to build go big from scratch, we might be in for a treat.
If you are looking to expand your legal marketing activities feel free to contact us now. There is no need to wait until the end of the year when Yahoo and Microsoft are planning to merge their PPC advertising platforms under Microsoft’s adcenter. The AdVolt Legal team are experts in SEO and PPC for lawywers. We will get you in front of your target audience on Google, Yahoo and Bing today. Please contact us if you have any questions about your legal marketing opportunities.
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AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
