Yahoo! Search Marketing Desktop
Finally, Yahoo has caught up with Google… well, not really…. but at least in one area PPC advertisers can no longer moan and whine about how far behind Yahoo! is compared to Google. Yesterday, Yahoo! released the Yahoo! Search Marketing Desktop software for advertisers, an offline campaign management software. This software is essentially the same as the Google AdWords Editor, but with a user interface that’s 2010 (AdWords kind of looks 1995). With the new Yahoo! Search Marketing Desktop, you will be able to conduct keyword research, bulk edit your adgroups and campaigns, create new ad copy and much more. You can even upload entire accounts from third parties (such as Google AdWords or Bing). If you are running campaigns in Google’s AdWords only, this new tool allows you to duplicate all your campaigns and adgroups in Yahoo! at a fraction of the time it takes without YSM Desktop. You can download Y!SM Desktop here. Chris Marlow, staff writer at YSMBlog.com posted “Five Ways Advertisers Can Save Time” yesterday, introducing the new software.
Anyone who finds the Google AdWords Editor usefull will love this tool. Actually, anyone who uses the AdWords Editor has probably been waiting for this! The question that most advertising professionals are probably asking themselves is why is Yahoo! is releasing this tool now, less than one year before the merger of search marketing services with Microsoft is to go into effect. Feel free to post your thoughts on that or links to articles related to this question.
As legal marketing professionals, the AdVolt Legal team is here to help answer your questions about the various campaign management tools, including Yahoo and Google. If you are an attorney looking to grow your legal practice using Search Engine Marketing, contact us for a free consultation!
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AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
