Using Content, Information and FAQs to Market Your Legal Practice
In the relationship between Attorney and client, there is a huge difference in the level of knowledge and expertise. This can be very intimidating to a potential client. A lot of consumers looking for the help of an attorney are therefore conducting their own legal research, trying to establish a working knowledge of their legal situation.
As an attorney, you already have this knowledge. Having practiced for a while, you also know the key questions and concerns consumers have before and after contacting a lawyer to work on their behalf. So, why not provide a section on your website to address some of the frequently asked questions your clients might have?
How will this help your business?
Your business will benefit in several ways. First, adding relevant content to your website will improve your search engine ranking and the relevance of your site for general search queries. More specific search queries might yield even better results. Long tail keywords, such as full questions, might even return your pages near the top of SERPs. Consumers who find come to your website through a directory or any form of paid advertising are less likely to navigate away from your website. As a result, your ad expenses will yield a higher ROI.
Amy Campbell has posted an article almost a year ago on how you can update your law firm’s website on the cheap:
Add an Informational Offer. Give away some free information that will help establish or confirm your expertise in a given area. For instance, a booklet on “Questions and Answers on Trademarks,” an online quiz on “Licensing for Video Game Developers,” or a PDF pamphlet on “What You Need To Know About Medical Malpractice Law in Vermont.” Doing so engages the visitor, and brings them one step closer to doing business with you. And once you have developed an informational product you can then leverage it in your print advertising and other integrated marketing programs.
Are you ready to enhance your web presence with an FAQ section that improves ROI on your ad spend and your organic search rank? Contact AdVolt Legal today! We provide you with the content solution best suited to your needs.
One Response 
Leave a Reply 
AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
Thanks for quoting from blog post. Please include this link for folks who would like to read more. Thanks, Ammy
http://blogs.law.harvard.edu/amy/2009/05/05/easy-ways-to-improve-your-law-firm-web-site-—-on-the-cheap/