PPC and SEO: Lawyers Need Web Analytics
Working in online legal marketing and SEO, it comes with the territory that I look at the source code of a fair share of lawyer and law firm websites. Considering that very few lawyers are SEO and online marketing experts, it is no surprise that most websites offer some room for “optimization”. One of the most baffling things I come across far too often is that plenty of attorneys are not using ANY web analytics tools. Bringing this to a lawyer or law firm’s attention usually results in an apologetic explanation that they don’t engage in online advertising or that they haven’t felt the need to do any SEO work for their website, yet.
Why do lawyers need web analytics?
Having decided that it is beneficial to your business to have a presence on the web, it only makes sense to measure the effectiveness of your website as a means to:
- generate new business.
- represent you and your business the way you want to be perceived.
- enable new and existing clients to contact you.
- make it easier for new and existing clients to find your physical office.
- communicate information about your business or your work.
Believe it or not, you will need some form of website analytics tool to find out how your website lives up to the expectations you have set forth, however limited these might be. For your information, I’ve put together a short list of web analytics tools and providers:
- Omniture SiteCatalyst
Probably the most comprehensive suite of web analytics tools on the market comes from Omniture. Omniture has been the preferred partner to many of the large online retailers. It’s price and the complexity of the tools it includes make it unsuitable to the legal market, particularly to small and mid-size law firms. However, the customer support provided and the robustness of the analytics tools make it an outstanding product for large e-commerce sites. - Google Analytics
A free and very easy to set up and use web analytics tool. It serves basic SEO purposes and integrates with Google’s AdWords and can also be used to track any other online marketing campaign. - Piwik
Piwik is a free open source web analytics tool. Unlike any of the other tools listed in this post, this tool requires a server installation. Piwik reports in real time, which is great. The greatest benefit in my eyes is that you’re not sharing your web stats with anyone. - GoingUp
GoingUp is free and differentiates itself as a an SEO-Analytics tool. - VisiStat
VisiStat offers a free seven day trial, with monthly subscriptions starting at $29.95 per month. - Clicky
Clicky is a free web based analytics tool supported by ads.
Take a look at these services and compare them to what you are using today (in case you are already using a web analytics tool). At AdVolt Legal, we can help you find the right analytics tool for your law firm, whether you want to engage in SEO, PPC, both or neither. Feel free to contact us with any questions you might have. Also, please share your experience with web analytics tools with us in the comments section.
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AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
[...] PPC and SEO: Lawyers Need Web Analytics | AdvoltLegal1 hour ago by Fabian Ahmadi A look at a range of free and fee based web analytics tools and their suitability for law firms and lawyers, SEO, PPC and legal marketing. [...]