SEO For Lawyers – Keyword Research
Today, I would like to turn your focus on another area of website optimization and SEO that is neglected far too often by lawyers and law firms: Keyword Research.
There is probably more written about keyword research in a PPC context. In this article, however, I would like to stress the importance of keyword research for SEO, as part of your legal marketing strategy.
Here is a short check list to get started:
- Which (if any) keywords are listed in my meta tags?
- Which (if any) keywords drive the most inquiries through your PPC campaigns?
- Which keywords are listed in my direct and closest competitors meta tags?
- Which keywords are my closest competitors bidding on? (In order to identify the keywords your competition bids on, you can use SpyFu, a keyword research tool.)
These three points will get you started on building your own SEO keyword list.The final list you are about to compile will be the list of keywords most likely to be used in search queries for your services and are thus the terms you want to rank well for in Google, Yahoo and Bing.
This is a good point to conduct a first analysis of your ranking for the keyword list you have compiled thus far. In order to conduct an accurate analysis of your rankings across Google, Yahoo and Bing you should use the free Rank Checker from SEOBOOK. Record your rankings for the day and keep checking every week.
Meta Tags: The top keywords on your list should appear in your title tag and your description tag. If you do decide to have a keyword meta tag, and it doesn’t hurt to have it, it should include your top keywords as well.
Keyword Density: As a next step, you should take a look at the keyword density on your website. There are several free tools available for that, for example the SEOBOOK Keyword Density Analyzer Tool. In my opinion, your goal should be to achieve a keyword density between 2% to 5%. Unfortunately the search engines haven’t published the exact percentage in keyword density they are looking for, so this is just a suggestion.
In order to conduct additional keyword research you can use this list of 11 keyword tools:
- Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal (Free)
- Word Tracker http://www.wordtracker.com/ (Subscription based)
- Keyword Country http://www.keywordcountry.com/ (Subscription based)
- SpyFu http://www.spyfu.com/ (Free Basic/Subscription Premium)
- WordStream http://www.wordstream.com/ (Free Basic/Subscription Premium)
- ADGOOROO http://www.adgooroo.com (Subscription based)
- Web CEO http://www.webceo.com/ (Free Basic/Subscription Premium)
- Yahoo Search Marketing Desktop http://advertising.yahoo.com/desktop/en_US (Free)
- SEOBOOK http://tools.seobook.com/keyword-tools/seobook/ (Free)
- Wordze http://www.wordze.com/ (Subscription based)
- Keyword Discovery http://www.keyworddiscovery.com/ (Subscription based)
For more help with your keyword research, feel free to contact AdVolt Legal. If you have used keyword tools in the past that aren’t listed here, please feel free to share your experience in the comments section of this post.
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AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
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Keyword research is essential. It needs a lot of trial and error even with sophisticated tools. Thus, it can be quite overwhelming. A great keyword software will make things easier. It also helps if the niche you are researching is one that you are passionate about.