LinkedIn: SEO For Lawyers and Law Firms

Posted by Fabian Ahmadi on Apr 7th, 2010 | no comments

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At this point the notion that social media services are great tools to help you grow your practice is hardly news. Knowledge of how to use social and professional networks as part of an SEO strategy, however, is still not as widely spread as one would think. Using professional and social networking networks, you can spread the word about the latest case you’ve won or discuss news and developments. The viral possibilities of web 2.0 applications are also widely understood. But there is another, often overlooked but easy to utilize feature available with LinkedIn: your personal public profile.

If you have a LinkedIn account, and every professional should have one, make sure your public profile accurately represents you, your law firm and your specialization. Most importantly, ensure that your public profile links to your blog and to your website (or that of your law firm). Building a strong network and community on Linkedin will raise the SEO value of your public profile, from which you are linking to your own blog and website. Many seasoned public profiles on LinkedIn already have a Page Rank of 2 or 3, which is a great source of SEO juice. Naturally, the effect is even greater once you get every member of your firm to do the same: maintain a representative public profile on LinkedIn, point outgoing links from the profile to your law firms website and blog.

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