The Facebook Like Button: SEO and SMO For Lawyers
As many of you know, facebook has replaced the “Become A Fan” function with the Like button, with the extra benefit that you can add this button to literally any web page, including your own. Without a doubt, some of you have already implemented the new facebook like button on your website.
This post is looking into how you can implement the like button on your website and blog. Further, I would like to start the conversation about the perceived or real benefits the like button can have for the lawyers and law firms.
Implementation of the Facebook Like Button
Implementing the facebook like button on your website or blog is very easy. For implementation on your blog, it can be as easy as installing one of the many new like button plugins. When implementing the like button on your website, you will need access to the source code of your site. With access to your pages source files, you can implement an iframe into the html file of your page, which will display the like button you your site. You can obtain the iframe code from the Facebook Developer page at http://developers.facebook.com/docs/reference/plugins/like.
Simply select the parameters (you can play around with and see what fits your website best) and copy the iframe code the tool is spitting out and paste it into the html code of your website at the location you would like to show the button (usually at the top or the bottom of your page).
Why do I need a Like Button on my website or blog?
Well, the short and simple answer is: To harness the power of facebook’s viral media qualities.
If you do have a blog, which AdVolt Media highly recommends for your legal practice, you should definitely implement the Like Button on with each blog post (through either the plugin or manually). You might already have some social media plugins installed on your blog, including the facebook Share button, and you might wonder why you need to add another facebook feature to your blog. In my opinion, it is much easier to click on a Like Button, than to Share a blog entry or website. The like button essentially makes it easier for facebook users to spread the word about your latest article.
Finally, I would like to ask all readers to post a comment on their take on the Facebook Like Button.
- Will you implement or have you implemented the Like Button on your website (and, or blog)?
- Do you engage in any social media optimization (SMO) practices for your website?
I look forward to your responses!
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AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
Great article! Do you include code for the like button within the text of your blog posts or is this a general tool that will automatically populate once installed?
You can do either: installing a WP plugin will make the like button appear with every post; using the fb developer tool you can generate an iframe, which you can place into your post directly.