The Facebook Like Button: SEO and SMO For Lawyers
As many of you know, facebook has replaced the “Become A Fan” function with the Like button, with the extra benefit that you can add this button to literally any web page, including your own. Without a doubt, some of you have already implemented the new facebook like button on your website.
This post is looking into how you can implement the like button on your website and blog. Further,...
LinkedIn: SEO For Lawyers and Law Firms
At this point the notion that social media services are great tools to help you grow your practice is hardly news. Knowledge of how to use social and professional networks as part of an SEO strategy, however, is still not as widely spread as one would think. Using professional and social networking networks, you can spread the word about the latest case you’ve won or discuss news and developments....
SEO For Lawyers – Keyword Research
Today, I would like to turn your focus on another area of website optimization and SEO that is neglected far too often by lawyers and law firms: Keyword Research.
There is probably more written about keyword research in a PPC context. In this article, however, I would like to stress the importance of keyword research for SEO, as part of your legal marketing strategy.
Here is a short check list to get...
PPC and SEO: Lawyers Need Web Analytics
Working in online legal marketing and SEO, it comes with the territory that I look at the source code of a fair share of lawyer and law firm websites. Considering that very few lawyers are SEO and online marketing experts, it is no surprise that most websites offer some room for “optimization”. One of the most baffling things I come across far too often is that plenty of attorneys are not...
PPC For Lawyers – Automated Bid Management
Taking a look at three bid management tools:
1) Google Conversion Optimizer
2) Acquisio
3) Efficient Frontier
Managing all your legal marketing activities online can be time consuming: blogging and commenting, building links to your home page, maintaining your Web site, and last but not least, managing your PPC campaigns in Google, Yahoo and Bing. The world won’t end if you’re too busy...
ad:tech San Francisco 2010 – Discount For Legal Marketing Professionals
Are you a legal marketing professional working in SEO or PPC or affiliate advertising? Do you know legal marketing professionals working in SEO, PPC or affiliate advertising? Do you want to learn more about SEO and PPC?
For all of you, ad:tech San Francisco is just around the corner. If you act now, you can get a $200 discount on conference passes. But you need to hurry as the discount expires on March...
SEO For Lawyers
SEO, or Search Engine Optimization, has become a crucial elements in any Web marketing strategy. In marketing your law firm, you probably have a couple of irons in the fire: Yellow Pages, Legal Directories, PPC advertising… and maybe you’re one of those attorneys investing time and money into SEO.
I used the term “investing” deliberately, as I believe that SEO (while certainly...
Symbolics.com – The First Domain Name Ever Celebrates 25 Years Today!
Today the Internet is celebrating the 25th anniversary of Symbolics.com, the first domain name ever registered. Domainers and anyone else who works in the Internet industry can look back on 25 amazing years that have transformed the world we live in today.
The Information Technology & Innovation Foundation (ITIF) informs us that the Internet has grown to more than 80 million dot-com domain names...
Using Content, Information and FAQs to Market Your Legal Practice
In the relationship between Attorney and client, there is a huge difference in the level of knowledge and expertise. This can be very intimidating to a potential client. A lot of consumers looking for the help of an attorney are therefore conducting their own legal research, trying to establish a working knowledge of their legal situation.
As an attorney, you already have this knowledge. Having practiced...
Yahoo! Search Marketing Desktop
Finally, Yahoo has caught up with Google… well, not really…. but at least in one area PPC advertisers can no longer moan and whine about how far behind Yahoo! is compared to Google. Yesterday, Yahoo! released the Yahoo! Search Marketing Desktop software for advertisers, an offline campaign management software. This software is essentially the same as the Google AdWords Editor, but with...
AdVolt Legal offers its clients several years of both online advertising and legal industry experience. The legal marketing company was founded by Fabian Ahmadi and Crystal Perkins who respectively spent several years working in the legal and online advertising (SEO, SEM) industries. The two decided to merge their passion and talents to build a company devoted to providing online legal marketing solutions for small and medium size law firms. Our name, AdVolt Legal, epitomizes an important goal of our legal marketing company: to create powerful ads for the legal market. AdVolt Legal understands that operating a successful legal practice requires great legal skills as well as business skills. As such, we are committed to providing you with premium online legal marketing solutions, including SEO and PPC advertising, to help you grow your practice. 
