PPC For Lawyers
Paid Ads for Law Firms
As part of your legal marketing strategy, Pay-Per-Click (PPC) Advertising creates visibility for your law firm’s website by strategically placing ads in front of internet users who are searching for legal information or lawyers to assist them. PPC is a cost effective element in your legal marketing mix and fits into every marketing budget. Advertising for your law firm can appear on various search engines, including Google, Yahoo, Bing, and Ask. AdVolt Legal can create a specific PPC strategy, customized to your law firm’s needs for client acquisition and legal marketing mix.
What is PPC?
PPC advertising is a form of online advertising which places ads for your law firm on search engines such as Google, Yahoo, Bing, and Ask. When users search for terms or phrases relevant to your legal practice, your firm’s ad will appear as a paid search result. For example, if you are a divorce attorney in San Francisco, using PPC adverting and a user searches for “San Francisco divorce attorney,” your ad will appear. PPC advertising is the most cost efficient form of advertising because the advertiser (you) will pay only when a user clicks on your ad. This means, you will only pay when a user reads your ad, clicked on said ad, and was directed to your web site (Learn about AdVolt Legal’s Web Site Development Services here).
Using an auction model, A law firm’s ads will be placed on a search engine by bidding on keywords . Each time a user clicks on your ad, you will be charged a fee equivalent to or below your keyword bid. The fee charged is called the Cost-Per-Click (CPC). The actual CPC will depend on a variety of factors, including your bid, keyword relevancy, competitors bids, geographic targeting, and time of day. Note, that you will never pay more than your actual keyword bid.
The PPC pricing model divides the burden of performance relatively evenly between the publisher (search engine) and the advertiser (you). The publisher doesn’t get paid unless ads get clicked on; likewise, you don’t incur a cost unless you get a visitor to your site.
Successful PPC campaigns stand on two strong pillars consisting of effective targeting and an efficient conversion funnel. Effective targeting includes building strong keyword lists, compelling ad copy writing, and smart bidding techniques. An efficient conversion funnel ensures that when a user comes to your website, you are able to use that opportunity to create a new client.
The AdVolt Legal Difference
AdVolt Legal understands legal marketing and that every law firm is unique and requires a customized approach to PPC advertising. Our dedicated team of legal marketing and advertising experts will work closely with you to ensure your ads feature compelling ad copy, targeted closely to your current website or custom landing pages. At AdVolt Legal, we won’t waste your budget on overpriced keywords and instead give you maximum visibility in your geographic area with the audience most likely to be interested in your services.
